Preparing You for the Unexpected

Are You Prepared?

There's no telling when the next disaster will strike, which is why we recommend you take action right now to prepare for the unexpected.

Understand the Risks

Each region has its own exposure to various natural disasters, we'll help you to understand what's likely based on where you live and your living situation.

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Gather Emegency Supplies

We've curated the best items from and assembled various emergency kits for every family based on their needs.


Encourage Friends & Family

Now that you're prepared for the unexpected, inspire your neighbors, friends, and extended family members to do the same.


Our Philosophy

We want to make it as easy as possible to secure what you need so that you and your loved ones will be prepared should an unexpected emergency occur. is the largest online retailer with arguably the lowest prices around, so we've scoured the site for the best emergency supplies and placed them into various emergency survival kits based on the number of people in your household and the number of days you'll need to survive on your own before help arrives.

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The Process We Advocate

Educate Yourself & Loved Ones

Disasters can strike in a moments notice. If an unfortunate event such as an earthquake, wildfire, tornado - even an extended power outtage - were to happen there won't be enough time to gather all of the supplies you need to keep you and your loved ones safe until help arrives.

This is why we're actively motivating people to take this into consideration when they're thinking about what they'd need for the types of natural disasters common in their region.

Natural disasters are a fact of life (the residents of New Orleans or Joplin, Missouri can attest to this). There is no telling if/when they're going to occur. The best approach is preparing you and your family with the appropriate amount of supplies should you need to survive on your own until help arrives.

emergency preparedness checklist

Prepare for the Unexpected

Once a natural disaster occurs typically infrastructure such as roads, bridges, power lines, etc. will become unusable and you'll be forced to wait until help arrives or power is restord. Depending on the severity of the situation it could be days until help arrives, which is why we recommend you take action now to gather the supplies you and your family will need to survive on your own.

After Hurricane Katrina tore through New Orleans in Aug. 2005 it took the Federal Emergency Management Agency (FEMA) days to establish operations. The limited supplies on hand made it hard to service the nearly 30,000 evacuees. Had they been better prepared, it would have made feeding and administering first-aid a lot easier.

Even if you took the initiative to gather the required emergency supplies for you and your family, were something catastrophic to occur you could find yourself in a situation where you need to share food and water with your neighbors should they have failed to prepare properly. This is why we recommend you share the importance of gathering at least a minimum set of emergency supplies for everyone in your household with friends, family, and neighbors.